Boyad Best Practice: Making the Most out of Hyperpersonal Messages

Email marketing can be an effective way to reach out to potential customers and generate leads for your business. However, crafting the perfect cold email can be a time-consuming and challenging task. That’s where Boyad comes in. Boyad is a software that uses AI to help businesses write personalised introductions for each of their cold emails.

By leveraging natural language processing and machine learning algorithms, Boyad analyses the business and its industry to provide unique and effective first lines for your cold emails. It allows you to save time and effort by automating the process of writing personalised first lines and enables you to focus on the content of the rest of your email.

Here are some of our tips to get the most out of Boyad:

Tip One: Check the outputs

While Boyad is designed to be accurate, there may be issues with website extraction or prospect data. It’s important to verify that the information is correct, accurate, and of high quality before contacting the business. Boyad has an 80-90% hit rate in terms of delivering high quality first lines, but AI isn’t perfect, and there’s still room for errors.

This will improve over time – think of Boyad as a tool, not as a magic solution. You’ll save dozens of hours, but tools still require skilled craftsmen to use them effectively and Boyad is no different.

Tip Two: Build targeted lists 

Importing a large data sheet may seem tempting to save time, but it can make it harder to check the outputs and prevent proper segmentation of lists. To ensure that your cold email campaign is effective, it’s crucial to build lists carefully and ensure that each prospect is relevant to your offer. This will help to increase your reply rates and deliver better results.

In fact, a study by Woodpecker found that the smaller the email list, the more likely the recipients were to the offer being pitched, and therefore, the higher ther reply rates were. We recommend sticking to 50-250 at a time, for each segment. 

Tip Three: GDPR and privacy laws

Always comply with GDPR regulations (or the relevant privacy laws in your country). To use Boyad or any other software that deals with prospect data, you need to comply with GDPR regulations. 

This means sourcing your data in a compliant way, such as using Apollo.io or LinkedIn Sales Nav, and ensuring that each email address is a business one, indicated by last names and a business-focused domain.

Furthermore, you’re saving yourself a lot of hassle if any of your prospects do decide to raise legal issues. It’s just not worth it. 

Conclusion

By following these best practices, you can ensure that Boyad works to its full potential while keeping your campaigns legal. This will increase your reply rates, maintain your reputation, and deliver better results. Moreover, you can use the insights generated by Boyad to refine your messaging and improve your email marketing strategy.

In conclusion, using Boyad effectively doesn’t require masses of technical knowledge, strategic planning and man hours. However, adhering to these simple policies can create effective, personalised, and compliant email campaigns, helping you achieve your business goals and drive growth for your company.